Rebuilt the checkout flow from scratch
Drop-off at payment was 38%. The flow had grown into a maze of conditional steps across two stacks.
Conversion +22%. Checkout time cut in half.
- Next.js
- Stripe
- Design system
- A/B testing
Maks Maksimov · Web engineer
Ten years turning vague briefs into production software a small team can actually maintain.
Available for new work
What I do
I partner with founders and small teams on the parts of the product where engineering, design and product strategy overlap. Marketing sites that convert. Internal tools that don't slow people down. New features that ship without burning the team.
Small surface area, fast feedback loops, opinionated choices. No frameworks for the sake of it, no detours into hypothetical futures.
Most projects don't need a bigger team. They need someone who knows what to leave out.
Selected work
Three projects from the last 18 months.
Drop-off at payment was 38%. The flow had grown into a maze of conditional steps across two stacks.
Conversion +22%. Checkout time cut in half.
Activation was stuck at 12% — most accounts never reached the aha moment.
Activation 12% → 41% in two months.
Three weeks to a landing page with waitlist and payment, before the press window opened.
Shipped on day 19. 3,200 signups in the first week.
Stack
Boring tools, used well.
Get in touch
If you've got a product that needs to ship, a flow that needs to be unblocked, or a team that needs a senior hand — drop a line.
Based in Kyiv. Working with teams globally.